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Rock Your Next Single Release
Planning Your Single Release
Things To Consider When Choosing Your Single
If You Still Need To Get Your Song Recorded & Produced...This Will Help (61:35)
Promotional Angles & Important Dates To Take Into Account When Selecting & Planning Your Single Release
If Your Song Is Original, Time To Copyright
Royalties & Mechanical Licenses (If you are releasing a cover song)
Use An Incentive to Build Your Email List Pre Release (7:49)
Build Relationships with Press & Radio before Pitching (102:07)
Research To Pitch Traditional & Digital PR Opportunities (47:15)
Research To Pitch Spotify Playlist Curators (26:02)
Research Radio Stations
Preparing & Setting Up Your Release
Digital Distribution Strategy (12:08)
Create or Update your EPK (Electronic Press Kit)
Gather The Info For Your Press Release (13:05)
Write Press Release to Promote your Singles & Full Album/EP Release (27:28)
Create Your Media One-Sheet
Installing & Using The Facebook Pixel (10:35)
Creating Your Audiences for Facebook Ads (49:29)
Create Your Video Promotional Asset (NOT a music video)
Video Engagement Campaign & Promo for Single With Ads (16:49)
Crucial PR Preparation (23:23)
Gather Your PR Story Pitching Ideas (14:50)
(Properly) Pitching The Media (12:48)
The Release Process
Choose Your Digital Distributor Service
Setup Your Single For Release (do this a few weeks in advance)
Distribute Your Single To Spotify & Submit For Editorial Playlists (9:12)
Setup a Spotify Pre-Save campaign using Show.co (6:52)
Retarget Your Video Engagement Campaign Audiences to Your Spotify Pre-Save (21:14)
Taking Full Advantage of Spotify for Your Release (26:09)
Streaming Platform Tools & Tips For Artists (Spotify, Apple Music, Amazon Music, Pandora, YouTube Music & more)
Schedule & Start Promoting Virtual Release Party (4:21)
Release Day Strategies
Cross-Promotional Ideas for Your Single Release (16:38)
Important Information For Including This Single On A Future Album or EP (2:49)
Cross-Promotional Ideas for Your Single Release
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