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Facebook Ads Made Easy for Musicians
The Strategy
Course Objectives & What You Will Learn (7:11)
The 6 Stages of The Fan Discovery Journey & Choosing Your Fan's Adventure for the First 3 Stages (12:06)
The Strategy: Overview of Audiences & Targeting, Fan Journey Through Ads, And Monetization (14:14)
The Set Up
Prepare Your Profile & Page to Receive Traffic From Ads (14:13)
Prepare Your Page by Maximizing Organic "Likes" (11:19)
Optimize Your Facebook Page For Better Connection With Fans (7:57)
Creating Your Welcome Video (17:45)
Publishing Your Welcome Video & Creating Transcriptions (6:22)
Creating The Facebook Pixel & Adding It To Your Website (10:35)
Audiences & Targeting
Understanding Facebook Audiences (17:47)
Creating Your Custom Audiences In Facebook - Step by Step Walk-through (13:50)
Creating Lookalike Audiences (4:29)
Spying on Sponsored Posts to Get Targeting ideas (8:25)
Using Audience Insights to Research Targeting Demographics (21:19)
Using Targeting to Create Saved Audiences (13:23)
Ad Creation
Ads Manager Tour & Explanation (32:10)
Creating Effective Ad Copy & Images (13:43)
Ads That Attract New Fans
The Strategy Behind Likes Ads + A Likes Ad Example (5:18)
How To Create Your Likes Ad (15:08)
Promote Your Welcome Video To New Fans with A Video Views Ad (15:51)
The Power of Facebook Live & Why It's The Best Way To Attract New Fans (4:53)
How To Create An Ad To Promote Your Facebook Live & Attract New Fans (16:50)
Take Fans To The Next Step with Boost Post & Link Click Ads
Creating Your Link Click Ad to Get Fans To Subscribe to Your Mailing List (10:15)
When To Boost A Post (9:51)
Link Click Ad Examples (10:59)
Prepare Your Profile & Page to Receive Traffic From Ads
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